Post, share, like, comment, repeat. Virtual showings via Facebook live, an engaging tweet promoting the new listing and THE money shot on Instagram. Aerial photos and videos captured via drone. Property videos on You Tube and taking a tour in virtual reality. Are you ready? Your property is about to go viral.
It’s 2017, and the way properties are being marketed has changed. As the world becomes increasingly connected through the use of technology, buyers can learn everything about a home and never physically see it–if they choose–before making a purchasing decision. With the use of social media channels, video, drones and virtual reality, the home search process has become highly accelerated which means as a seller, you only have seconds to make a first impression.
The way you live in your home and the way you capture it for marketing purposes are two different things. Click here to read Coldwell Banker’s six tips to properly preparing your home for sale in the digital age.